VIP Experiences at FAO Schwarz

The Toy Soldier Experience

Enjoy a magical 1 hour tour hosted by our world-famous Toy Soldier at our New York City Flagship. During your experience you'll be welcomed into our world of wonder to learn about our history, raid the FAO Schweetz Candy Bar, and receive a plush souvenir!

Cost: Starting at $300 for up to 6 guests

Personal Shopping

Join us in store for a personal shopping experience where you will get treated like the VIP that you are by skipping the lines and getting private access to our new VIP Suite. You will be accompanied by a personal shopper who will give you expertly tailored toy and gift recommendations for all the children in your life as well as taking care of any shipping needs so you have an easy journey home.

Dinner with a Toy Solider

Enjoy a magical 2 hour dinner hosted by our world-famous Toy Soldier in our New York City flagship. You will be welcomed into our world of wonder with a tour by one of our Toy Soldiers along with a personal shopper who will help you with all your shopping needs. At the end of your tour, you will have time to play on our famous piano before being escorted to the clocktower where you will enjoy dinner served by our Toy Soldier. Your magical night will come to an end after enjoying dessert and a candy raid! ​

Cost: Please contact for more details

Birthday Parties

Make your children and all their friend’s dreams come true with a birthday party at our famous piano. The party will be hosted by one of our Toy Soldiers and will be filled with endless fun for everyone! ​

Cost: Starting at $4,500, please contact for more details

FAO Birthday Party
Special Occasions

If you’re looking for a unique and over-the-top experience for your next special occasion, look no further than our 20,000 sq ft store in the heart of Rockefeller Center. Our magical space can be transformed for anniversaries, baby showers, mitzvahs, child/adult birthdays, engagements, fundraisers, and any other milestone celebrations. Our catering partner will create a food and cocktail menu that fits all your needs. We offer both full and partial rental of space.

 Cost: Starting at $10,000, please contact for more details

Corporate Gatherings

There’s no better way to celebrate with your team than in a toy store! Create unforgettable memories while enjoying breakfast at our world-famous piano or host a night filled with cocktails and hors d'oeuvres. Let us create the perfect team bonding experience.

Cost: Starting at $5,000, please contact for more details