VIP Experiences at FAO Schwarz
Before Store Hours
Toy Soldier Experience
Enjoy a magical behind-the-scenes experience hosted by one of our world-famous Toy Soldiers in our New York City flagship. Your tour will begin prior to store opening, where you'll be welcomed into the world of wonder to learn about our history, raid the FAO Schwarz Candy Bar, have private access to dance on our grand piano, and receive an FAO souvenir for each child!
Duration: 1 Hour
Cost: Pricing starts at $300, with rates varying significantly based on the time of year and number of guests.
During Store Hours
Toy Soldier Experience
Enjoy a magical experience hosted by our world-famous Toy Soldier at our New York City Flagship. During your experience you'll be welcomed into our world of wonder to learn about our history, raid the FAO Schweetz Candy Bar, and receive an FAO souvenir for each child!
Duration: 1 Hour
Cost: Pricing starts at $175, with rates varying significantly based on the time of year and number of guests.
Personal Shopping
Whether you’re looking to skip the line or escape the crowds in our exclusive VIP Suite, a personal shopping appointment is the perfect way to experience the magic of FAO Schwarz. You’ll be accompanied by a dedicated Personal Shopper who will curate thoughtful toy and gift recommendations for everyone on your list and take care of all shipping needs!
Toy Soldier Dinner
Step into a world of wonder with a magical 2.5-hour dinner and shopping experience at our iconic New York City flagship, hosted by one of our world-famous Toy Soldiers. Your unforgettable evening begins with a delicious meal at our grand piano, followed by an interactive magic show and an epic candy raid sure to delight kids and adults alike. After dinner, enjoy a personalized shopping experience led by your very own expert guide, who will help you find the perfect gifts for every child on your list—and even handle all the shipping, so you can head home stress-free. It’s an enchanting night filled with joy, indulgence, and memories that will last a lifetime.
Cost: Pricing starts at $3,750, with rates varying significantly based on the time of year and number of guests.
Birthday Parties
Make your children and all their friend’s dreams come true with a birthday party at our famous piano. The party will be hosted by one of our Toy Soldiers and will be filled with endless fun for everyone!
Cost: Pricing starts at $3,500, please contact VIPexperiences@fao.com for more details.
Special Occasions
If you're looking for an unforgettable and over-the-top venue for your next special occasion, our 20,000 sq ft flagship in the heart of Rockefeller Center is the perfect choice. This magical space can be transformed for birthdays, anniversaries, weddings, mitzvahs, engagements, fundraisers, and any other milestone celebration. Full and partial space rentals are available to fit your vision.
Please contact VIPexperiences@fao.com for more information.
Corporate Gatherings
There’s no better way to celebrate your team than inside an iconic toy store! Treat your group to a whimsical breakfast at our grand piano or toast to success with cocktails and hors d’oeuvres in a one-of-a-kind setting. It’s team bonding reimagined—fun, memorable, and effortlessly tailored to you.
Please contact VIPexperiences@fao.com for more details
