Hot Wheels

Hot Wheels is now the #1 selling toy in the world! In 1968, Hot Wheels die-cast vehicles were designed to revolutionize toy vehicles by looking cooler and performing better than the competition. The Hot Wheels brand has become iconic in both automotive and pop culture, featured in live events like the Hot Wheels Legends Tour, action sports events, and amusement park attractions, as well as partnerships with the hottest brands.