FAO Schwarz store entrance in a mall with colorful decor and toys.

A world of imagination, adventure & wonder for everyone

Decorative items including a cake-like structure with red and white polka dots, a tall red and white object, and various small figures on a white surface.

The Man with a child-like wonder…

Frederick August Otto Schwarz dreamt of a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. His dream became a reality, and today, as the world's most iconic toy store, it has provided wonder and excitement to families for more than 150 years.

The world's most iconic toy store

A visit to FAO Schwarz is an experience unlike any other. You are at the center of the story. An adventure larger-than-life that sparks the imagination in all of us awaits every time you step through our doors.

Over the years, we continue to create new, lasting memories for generations of children and nostalgic moments for adults alike.

Vintage black and white photo of people outside a store with 'Schwarz' branding.

Past

FAO Schwarz store entrance with gold doors and sign on a city street.

Present

Two people playing with toy robots on a light surface, with 'F.A.O. Schwarz' branding.

Step inside our world and discover the experiences that make FAO Schwarz truly special.

MOMENTS OF MAGIC

Pattern of various geometric shapes and symbols on a white background

Decorative makeup station with heart-shaped mirrors and a TV screen displaying products.

Beauty Experience

At the FAO-Abulous Boutique, young glamouristas are invited to create their own dream makeup collection. You can make it yours by choosing from a wide selection of eyeshadows, blushes, lipsticks, lip glosses, and nail polishes.

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Colorful store interior with Jellycat branding and checkered floor.

Jellycat Diner

The authentic New York experience and grab a city favorite at the Jellycat Diner, exclusively at FAO Schwarz. With a menu full of delectable dishes, we have something for everyone! You can have breakfast, featuring our fan favorite Amuseables Pancakes and Amuseables Waffle, or you can grab lunch, featuring our classic Amuseables Burger and Amuseables Hot Dog.

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