FAO Schwarz Handbag Boutique Experience

Purposes for Collecting and Disclosing Personal Information	Types of Personal Information Collected	CCPA Categories of Personal Information
Account Creation: To register or create an account to use the Services To verify identity and assess risk	Contact Identity Inferences Profile	Identifiers Categories of Personal Information in Cal. Civ. Code § 1798.80(e) Inferences Sensitive Personal Information
Providing Services and Account Management: To provide and operate the Services To process and manage payments To enable online shopping, personal shopping services, and complete and manage purchases To address support requests, inquiries, and feedback To issue and process product recalls and warranty claims To provide notices, transactional updates, and other information to you about, or in connection with, our Services	Audio, Electronic, or Visual Browsing, Purchases and Warranty Claims Contact Financial Generalized Geolocation Identity Inferences Profile Survey and Customer Feedback Technical Usage	Identifiers Categories of Personal Information in Cal. Civ. Code § 1798.80(e) Protected classification characteristics under California or federal law Commercial information Electronic network activity information General Geolocation Audio, electronic, visual, thermal, olfactory, or similar information Inferences Sensitive Personal Information
Improving Services: To conduct research and analytics related to the Services, such as to understand how they are being used and where improvements may be needed To personalize and improve user experience with the Services To update, improve, and/or enhance the Services, and develop new features, functionalities, and/or Services To better understand your personal preferences and to enable us to provide you with improved and personalized communications To compile aggregate data, such as about traffic and interaction with or on the Services To develop, deploy, align and train our own and third-party AI models and systems for the purposes described in this Privacy Policy, where permitted under applicable law	Audio, Electronic, or Visual Browsing, Purchases and Warranty Claims Contact Generalized Geolocation Identity Inferences Profile Survey and Customer Feedback Technical Usage	Identifiers Categories of Personal Information in Cal. Civ. Code § 1798.80(e) Commercial information Electronic network activity General Geolocation Audio, electronic, visual, thermal, olfactory, or similar information Inferences Sensitive Personal Information
Marketing: To send you marketing communications and newsletters.	Browsing, Purchases and Warranty Claims Contact Generalized Geolocation Identity Inferences Profile Survey and Customer Feedback Technical Usage	Identifiers Categories of Personal Information in Cal. Civ. Code § 1798.80(e) Commercial information Electronic network activity General Geolocation Inferences
Advertising To display personalized advertisements to you regarding the Services on third-party sites and measure their success To tailor the content and advertising we display to you or others and to analyze trends and statistics	Browsing, Purchases and Warranty Claims Contact Generalized Geolocation Identity Inferences Profile Technical Usage	Identifiers Categories of Personal Information in Cal. Civ. Code § 1798.80(e) Commercial Information Electronic network activity General Geolocation Inferences
Social Media and Events: To interact with you through social media and other third-party platforms To interact with you at events hosted by FAO or another organization To manage contests and promotions	Audio, Electronic, or Visual Contact Generalized Geolocation Identity Profile Technical Usage	Identifiers Categories of Personal Information in Cal. Civ. Code § 1798.80(e) Electronic network activity General Geolocation Audio, electronic, visual, thermal, olfactory, or similar information
Recruitment and Hiring: To recruit you for potential employment or work with FAO To collect job application information To review your qualifications for potential employment or work with FAO	Audio, Electronic, or Visual Contact Generalized Geolocation Financial Identity Inferences Professional Sensitive Information Technical Usage	Identifiers Categories of Personal Information in Cal. Civ. Code § 1798.80(e) Protected classification characteristics under California or federal law Electronic network activity information General Geolocation Audio, electronic, visual, thermal, olfactory, or similar information Professional or employment information Education information Inferences Sensitive Personal Information
Fraud, Security, and Other Legal Obligations To verify your identity To detect and prevent fraudulent or other unauthorized activities To audit our compliance with legal and contractual requirements and internal policies To comply with legal and contractual obligations and requirements, law enforcement requests, and legal process For business transfers and transactions, such as a merger or acquisition To allow you to exercise your rights under privacy laws or other legal or regulatory provisions in force To enforce our Terms & Conditions, resolve disputes or otherwise to carry out our obligations and enforce our rights, and to protect our business interests and rights of third parties To keep you updated about changes to policies related to our Services (including this Privacy Policy)	All types of Personal Information	Identifiers Categories of Personal Information in CCal. Civ. Code § 1798.80(e) Protected classification characteristics under California or federal law Commercial information Electronic network activity information General Geolocation Audio, electronic, visual, thermal, olfactory, or similar information Professional or employment information Education information Inferences Sensitive Personal Information
Other Specific Purposes with Your Consent: In some cases, we may also process Personal Information for other specific purposes with your prior consent.	All types of Personal Information	Identifiers Categories of Personal Information in Cal. Civ. Code § 1798.80(e) Protected classification characteristics under California or federal law Commercial information Electronic network activity information General Geolocation Audio, electronic, visual, thermal, olfactory, or similar information Professional or employment information Education information Inferences Sensitive Personal Information

Right Type and Description	How to Exercise the Right
Right to Know, Access, and Portability: You have the right to know what Personal Information FAO has collected about you and how it is processed. You also have the right to receive the specific pieces of such Personal Information from us in a machine-readable format.	To exercise this right, submit a request through our Privacy Rights Request Form.
Right to Correct: You have the right to request a correction of inaccurate Personal Information we have about you or a completion of missing information.
Right to Delete: You have the right to request deletion of the Personal Information we have about you.
Right to Opt-Out of Sale, Sharing, and Targeted Advertising: You have the right to opt-out of FAO selling and sharing of your Personal Information or the use of your Personal Information for targeted advertising.	To exercise this right, you can access Your Privacy Choices or use one of the other opt-out tools listed under the Third-Party Advertising and Analytics section above.
Right to Opt-Out of Automated Decision-Making and Profiling in Furtherance of a Legal or Similarly Significant Decision: You have the right to opt-out of automated decision-making or profiling in furtherance of a legal or similarly significant decision. Note that in certain jurisdictions, you may have additional rights where Personal Information is processed for automated decision making or profiling in furtherance of a legal or similarly significant decision.	To exercise this right, please email us at privacy@fao.com. Include only the following information: First and last name; Email associated with your account; The country and, if applicable, state you reside; Request type; and A description of your request. Please refrain from including more Personal Information than necessary in this initial message. If we need additional information, we will ask for it at a later time.
Right to Request a List of Third Parties: You have the right to request a list of the categories of third parties or the specific third parties we disclose your Personal Information to. You may also have the right to request a list of the third parties to which we have “sold” your Personal Information (as “sold” is defined under applicable law).
Right to Appeal After you have received a response from FAO to a privacy rights request, you may have the right to request an appeal of FAO’s decision.	To appeal, please email us at privacy@fao.com. Include only the following information: First and last name; Email address associated with your account; The country and, if applicable, state you reside; Original request type (the original privacy request you submitted to FAO); and Reason for appeal (why you are appealing FAO’s response to your request). Please refrain from including more Personal Information than necessary in this initial message. If we need additional information, we will ask for it at a later time.
Right Against Discrimination: You have the right not to be discriminated against because you have exercised your rights.	N/A

Right Type and Description	How to Exercise the Right
Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to request that we limit the use and disclosure of Sensitive Personal Information under certain circumstances.	To exercise this right, please email us at privacy@fao.com. Include only the following information: First and last name; Email associated with your account; The country and, if applicable, state you reside; Request type; and A description of your request. Please refrain from including more Personal Information than necessary in this initial message. If we need additional information, we will ask for it at a later time.

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Select Bag
Select Strap
Select Scarf
Initials
Checkout

Rockefeller

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FAO Signature

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Madison

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Fifth Ave.

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Canvas Signature Strap

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Opalescent O.S.O. Trendy Chain

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Fuchsia Scarf with Beauty Icons

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Trendy Leopard Print

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Initials
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Selected Strap

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Also Includes

Dust Bag

F.A.O. Keychain

Pom Pom Keychain

Heart Keychain

I want to welcome you to the FAO Schwarz exclusive designer handbag boutique where you are the haute couture designer of your very own handbag. Here at FAO Schwarz in New York City, you can create the ultimate accessory that allows you to show your fashion sense with your own personal flair

Type	Examples
Audio, Electronic, or Visual	Audio, electronic, or visual data includes photographs, images, and audio in connection with our Services.
Browsing, Purchases and Warranty Claims	Browsing, purchases, and warranty claims data includes products viewed or added to your cart, shopping and purchase history, warranty and product recall claims.
Contact	Contact data includes billing address, residential address, email address and telephone numbers.
Financial	Financial data includes bank account, payment card details, and financial transactions.
Generalized Geolocation	Generalized geolocation data includes city or region gathered via IP addresses.
Identity	Identity data includes first name, middle name, maiden name, last name, title, tax ID (social security number, EIN), marital status, date of birth, gender, identity document number, nationality and any other information contained in any identification documents you provide to us (e.g. your passport or driver's license).
Inferences	Inferences include opinions, trends, assumptions, and similar derivative information drawn about an individual from other Personal Information.
Professional	Professional data includes job title, company, work address, work email, work telephone numbers, professional experiences, education, and job applications.
Profile	Profile data includes your username or similar identifier, password, and your preferences, including communications and marketing preferences.
Sensitive Information	Sensitive Information includes age, gender, racial or ethnic origin, religious beliefs, mental or physical health information, sexual orientation, family status, citizenship or immigration status, religious or philosophical beliefs, union membership, criminal convictions, or precise geolocation data. Under the CCPA, “Sensitive Personal Information” is defined more broadly than Sensitive Information. For information on “Sensitive Personal Information,” please see the Sensitive Personal Information section below. Under certain other U.S. state privacy laws, “Sensitive Data” or “Sensitive Personal Data” may be defined more broadly and may also include, for example, government-issued identifiers.
Survey and Customer Feedback	Survey and customer feedback data includes product reviews or any information you provide in surveys or feedback forms about FAO Services.
Technical	Technical data includes your internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the FAO Services.
Usage	Usage data includes information about how you use the FAO Services such as features that you use, clickstream data, access dates and times, and how you interact with the Services, such as behavioral metrics, heatmaps, and session replay. When you visit the Website, this information may also include referring / exit pages and URLs, how you interact with links on the Website, landing pages, and pages viewed. We also may collect the date and time you open an email communication from us or click on any links in an email, and we or our service provider may associate this information with the email address we already have from you.

Select Bag1/5

Rockefeller

FAO Signature

Madison

Fifth Ave.

Change Bag

Rockefeller

FAO Signature

Madison

Fifth Ave.

Select Strap2/5

Canvas Signature Strap

Opalescent O.S.O. Trendy Chain

Change Strap

Canvas Signature Strap

Opalescent O.S.O. Trendy Chain

Select Scarf3/5

Fuchsia Scarf with Beauty Icons

Trendy Leopard Print

Change Scarf

Fuchsia Scarf with Beauty Icons

Trendy Leopard Print

CUSTOMIZE
YOUR BAG CHARM4/5

Change Initials

Your handbag experience is ready5/5

Dust Bag

F.A.O. Keychain

Pom Pom Keychain

Heart Keychain

FAO Schwarz Privacy Policy

Table of Contents

1. Scope of This Privacy Policy

(a) Our Services

(b) Cookies

(c) Out of Scope External Websites

2. Personal Information We Collect

(a) Types of Personal Information

(b) Sources of Personal Information

3. How We Use Personal Information

4. How We Disclose Personal Information

(a) Vendors

(b) Payment Processors

(c) Legal, Compliance and Regulatory Purposes

(d) Third-Party AI Providers

(e) Business Transfers

(f) With Your Consent or Authorization

5. How Long We Retain Personal Information

6. How We Protect Personal Information

7. International Data Transfers

8. Video Content

9. Children’s Privacy

10. Marketing, Advertising, and Analytics Preferences

(a) Marketing Communications

(b) Third-Party Advertising and Analytics

(i) Your Privacy Choices

(ii) Global Privacy Control and Opt-Out Preference Signals

(iii) Third-Party Tools

(iv) Do Not Track

11. Do Not Sell or Share Personal Information and Targeted Advertising

12. Privacy Rights Requests

(a) Your Rights and How to Exercise Them

(b) Identity Verification

(c) Requests on Behalf of Another

13. Changes to this Privacy Policy

14. Contact Us

Supplemental Notice for California Residents

1. Notice at Collection

2. Sensitive Personal Information

(a) Definition

(b) Collection

(c) Use and Disclosure

3. Additional California Privacy Rights

4. California “Shine the Light” Disclosure

Cookie Policy

Table of Contents

1. What Are Cookies?

2. Types of Cookies

3. What Types of Information Do Cookies Collect?

4. How Do We Use Cookies?

5. How to Manage or Delete Cookies

6. Changes to this Cookie Policy

7. Contact Us

Select Bag1/5

Rockefeller

FAO Signature

Madison

Fifth Ave.

Change Bag

Rockefeller

FAO Signature

Madison

Fifth Ave.

Select Strap2/5

Canvas Signature Strap

Opalescent O.S.O. Trendy Chain

Change Strap

Canvas Signature Strap

Opalescent O.S.O. Trendy Chain

Select Scarf3/5

Fuchsia Scarf with Beauty Icons

Trendy Leopard Print

Change Scarf

Fuchsia Scarf with Beauty Icons

Trendy Leopard Print

CUSTOMIZEYOUR BAG CHARM4/5

Change Initials

Your handbag experience is ready5/5

Dust Bag

F.A.O. Keychain

CUSTOMIZE
YOUR BAG CHARM4/5