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In-Store Experiences at FAO Schwarz
Discover exclusive experiences that bring the magic to life.
Seeing one of our Toy Soldiers perform the official opening ceremony is the perfect way to kick off a day in the city! Big kids and small kids are always welcome to join us at the Plaza at Rockefeller Center each morning to see our store come to life.
Check our store opening hours for the most up to date information.
Please note during inclement weather, our Toy Soldiers will not perform the opening ceremony to allow them to take care of the toys inside the store.
At the FAO-Abulous Beauty Counter you can build the ultimate makeup kit from a whole host of options. You then receive a mini-makeover from one of our FAO-Abulous Makeup Artists.
Each Experience comes with your choice of Lipsticks, Lip Glosses, Eye Shadows, Blushes and Nail Polishes all in an FAO-Abulous carry case complete with your own set of make-up accessories to create the perfect look at home. Glamor awaits at the FAO-Abulous Boutique!
Slime Charmers is the newest addition to Crazy Aaron’s at FAO Schwarz NYC. Customize your own slime using color, scent, charms and sensory mix-ins with the help of one of our crazy confectioners. You will be instrumental in making your own slime as you will pump the glue base and hand-mix the components to form your own unique compound.
Also, get inventive and create your own Thinking Putty at the Mix-Mart. Pick your color, special effects, and sprinkles, then watch your creation come together in the Crazy Creator putty mixer. Thinking Putty is silicone-based and non-toxic, with a specific design that prevents it from drying out.
$25 per experience. Suitable for ages 3+. Small parts warning.
Can't get to the store? Shop exclusive Crazy Aaron's gift bundles only available on FAO.com.
Calling all crafters, fashionistas and stylists! Head to the BaubleBar Jewelry Shop to create a custom bracelet made exclusively for you. Browse bracelet style options and then head to our interactive machine to select up to 9 custom characters to be added to your bracelet. Next, one of our BaubleBar Designers will help you prepare your final creation. Don’t forget to browse our best-selling jewelry and accessories to complete your look.
Each experience includes one of 7 available bracelet options and up to 9 letter and character add ons, complete with a BaubleBar pouch to take your creation home in.
$35 per experience. Suitable for ages 3+.
Get the authentic New York experience and grab a city favorite at the Jellycat Diner, exclusively at FAO Schwarz. With a menu full of delectable dishes, we have something for everyone, including Amuseables Burgers, Hot Dogs, and a good 'ole slice of Pizza. Now serving an EXCLUSIVE breakfast menu including Amuseables Pancakes, Waffle and Bagel. There's no better way to start the day than with joy!
Your to-go order is lovingly prepared by our diner team and is served in your very own personalized packaging. Each experience includes a Jellycat Amuseables plush food item, an exclusive enamel pin, exclusive sticker sheet, gift packaging, personalized sticker, and a reusable tote bag. Order up!
Due to overwhelming popularity and to make sure we can fulfill all to go orders, as of November 14th, 2024, the Jellycat Diner has a limit of 1 Pancake and a total of 6 Diner items per person, per day. We thank you for your understanding to allow us to share the Jellycat love even further.
From $50 per experience. Suitable for ages 3+.
Can't make it into the store? Shop the Jellycat Collection online.
Discover the stuff you love At Build-A-Bear Workshop® in FAO Schwarz. You can experience all the hands-on fun of making your own furry friend and bringing it to life with stuffing and its own Heart Ceremony wish. There are endless ways to personalize your new friend with clothing, sounds, scents and accessories too!
Plus, discover exclusive Build-A-Bear and FAO Schwarz products available at this Workshop location only, perfect for fans of all ages to bring home the snuggliest NYC souvenir!
Private party packages are available to make your next birthday party or special event unforgettable. Please speak to a member of the Build-A-Bear team about your next event.
