Last Update: March 10, 2025 (the “Effective Date”)
This website (the “Website”), is operated by FAO, (the “Company”). The terms “we”, “us” and “our” refer to the Company. The Company offers this Website, including all information, tools and services available from this Website to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here and on this Website.
ACCESSIBILITY
The Company is committed to accessibility and digital inclusion with the ongoing goal of maximizing conformance with Web Content Accessibility Guidelines (WCAG) 2.1 Level AA Success Criteria. To this end, we are continuously evaluating the Website and making improvements that will enhance user experience.”
OVERVIEW
By visiting our Website, you engage in our “Services” and agree to be bound by the following terms and conditions (“Terms of Service”) and Privacy Policy, which are incorporated herein by reference. These Terms of Service apply to all users of the Website and the Services, including without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content.
Please read these Terms of Service and our Privacy Policy carefully before accessing or using our Website or the Services. By accessing or using any part of the Website or the Services, you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree to Terms of Service and our Privacy Policy, then you may not access the Website or use any of the Services.
Any new features or tools which are added to the Website shall also be subject to the Terms of Service and our Privacy Policy. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of the Terms of Service at any time. It is your responsibility to check this page periodically for changes. Your continued use of or access to the Website following the posting of any changes constitutes acceptance of those changes.
By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this Website. You may not use this Website, the Services and our products for any illegal or unauthorized purpose, nor may you, in the use of the Services, violate any laws and regulations (including but not limited to copyright laws). You must not transmit any worms or viruses or any code of a destructive nature. A breach or violation of any of the Terms of Service will result in an immediate termination of the Services and the access to this Website.
We may need to contact you about your use of the Services. These communications are part of the Services. As part of your use of the Services, you may receive notifications, text messages, alerts, or emails. You agree to the receipt of these communications. You are responsible for any messaging or data fees you may be charged by your wireless carrier.
SMS MESSAGING
If you opt in, the Company will send you recurring marketing and promotional text/SMS messages regarding the Company’s products and services (“SMS Messages”). By opting in, you agree to receive such SMS Messages at the mobile phone number associated with your opt-in, even if such number is registered on any state or federal “Do Not Call” list. Such SMS Messages may include notices if you leave something in your cart without checking out. Frequency of SMS Messages will vary but will not exceed 6 messages per month. Your consent to receive SMS Messages is not a condition of purchase. SMS Messages are sent using automated technology to the mobile / wireless / cellular number that you use to subscribe at the time you opt-in. Message and data rates from your mobile service provider may apply. Please consult your mobile service provider for more information. Charges are billed and payable to your mobile service provider or deducted from your prepaid account.
Information that you submit to the Company and any information otherwise collected related to SMS Messages will be processed in accordance with our Privacy Policy.
By signing up to receive SMS Messages from the Company, you acknowledge and agree that you are: (1) 18 years of age or older, (2) authorized to register the mobile phone number provided when you opt in, and (3) authorized to incur any mobile message or data charges incurred as a result of opting in. Your act of opting in or otherwise subscribing to receive SMS Messages affirms that you satisfy the criteria outlined above. If you change your mobile phone number or are no longer the owner or authorized user of the mobile phone number, you agree to promptly notify us at privacy@fao.com.
You may opt out at any time. To opt out of future messages, text STOP to +1 (855) 771-0181, reply STOP to any SMS Message, or follow the opt-out instructions in any SMS Message. You may continue to receive text messages for a short period while we process your request, and you may receive a one-time opt-out confirmation message. To receive help at any time, text HELP to +1 (855) 771-0181, or reply HELP to any SMS Message.
SMS Messages are provided on an "as-is" basis and may not be available in all areas at all times. The Company and mobile service providers are not liable for delayed or undeliverable messages. The Company may alter, suspend, or terminate SMS Messages at any time at our discretion, without notice to you.
GENERAL CONDITIONS - INTELLECTUAL PROPERTY
We reserve the right to refuse service to anyone for any reason at any time. You understand that your content (not including credit card information and Personal Information as defined in our Privacy Policy), may be transferred unencrypted and involve: (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information and Personal Information (as defined in our Privacy Policy) is always encrypted during transfer over networks.
For purposes of these Terms of Service, “Company Content” means and includes any text, graphics, images, music, software, audio, video, works of authorship of any kind, and information or other materials that are posted, generated, provided or otherwise made available through this Website and the Services to you. Company Content, the Services and its underlying technology are protected by copyright, trademark, patent, intellectual property and other laws of the United States and foreign countries. You agree not to remove, change or obscure any copyright, trademark, service mark or other proprietary rights notices on this Website or incorporated in or accompanying the Services.
This Website and the Services are intended for your personal, non-commercial use. The Company grants you a limited, non-exclusive, non-transferable, non-sublicensable license to use the Services and access and view this Website and the Company Content for your personal non-commercial use. This license is provided solely for your personal use and enjoyment of this Website and the Services as permitted in these Terms of Service. You agree not to reproduce, reverse engineer, duplicate, copy, link to, sell, resell or exploit any portion of the Services and the Company Content, use of the Services and the Company Content, or access to the Services or any contact on the Website through which the Services are provided, without our express written permission and consent. No licenses or rights are granted to you by implication or otherwise under any intellectual property rights owned or controlled by the Company or its licensors, except for the licenses and rights expressly granted in these Terms of Service.
The headings used in these Terms of Service are included for convenience only and will not limit or otherwise affect these Terms of Service.
ACCURACY, COMPLETENESS, AND TIMLINESS OF INFORMATION
We are not responsible if information made available on this Website is not accurate, complete or current. The material on this Website is provided for general information and entertainment purposes only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this Website is at your own risk. This Website may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this Website at any time, but we have no obligation to update any information on our Website. You agree that it is your responsibility to monitor changes to our Website.
Full use of this Website and the Services is dependent upon your use of a computer with adequate software or a supported mobile device and Internet access. The maintenance and security of this equipment may influence the performance of this Website and the Services and it is your responsibility to ensure your equipment’s functionality.
MODIFICATIONS TO THE SERVICE
Information on our products and Services are subject to change without notice. We reserve the right at any time to modify or discontinue the Services (or any part or content thereof) without notice at any time. We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Services.
PRODUCTS OR SERVICES
We have made every effort to display as accurately as possible the colors and images of our products that appear on our Website. We cannot guarantee that your computer monitor's display of any color will be accurate.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at any time without notice, at our sole discretion. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this Website is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Services will be corrected.
OPTIONAL TOOLS
We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools “as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the Website is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).
We may also, in the future, offer new services and/or features through the Website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.
THIRD PARTY LINKS
Certain content, products and services available via our Services may include materials from third-parties.
Third-party links on this Website may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties. You acknowledge that these Terms of Service and our Privacy Policy do not apply to any third-party services or websites. You are responsible for reading and understanding the terms and conditions and privacy policy that applies to your use of any third-party services or websites.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the relevant third-party.
USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS
If, at or without our request, you send us certain specific submissions (for example contest entries), creative ideas, suggestions, proposals, plans, or other materials and content, whether online, by email, by postal mail, or otherwise (collectively ”Comments”), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate, alter, modify and otherwise use in any medium any Comments that you forward to us.
By making your Comments available to us, you hereby grant us a non-exclusive, transferable, sublicensable, worldwide, fully paid royalty-free license to use, copy, modify, publicly display, publicly perform and distribute your Comments (“Your License”). We are and shall be under no obligation to: (1) maintain any Comments in confidence; (2) to pay compensation for any Comments; or (3) to respond to any Comments.
We may, in our sole discretion, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable, or violates any party’s intellectual property or these Terms of Service. Additional terms and conditions may apply to contests, sweepstakes, giveaways and other promotions sponsored by the Company and its partners. It is your responsibility to carefully review those terms and conditions.
You are responsible for your Comments. You represent and warrant that you own your Comments or that you have all rights necessary to grant us Your License. You also represent and warrant that your Comments and the use and provision of your Comments will not: (a) infringe, misappropriate or violate a third party’s patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity or privacy; (b) violate, or encourage any conduct that would violate, any applicable law or regulation or would give rise to civil liability; (c) be fraudulent, false, misleading or deceptive; (d) be defamatory, obscene, pornographic, vulgar or offensive; (e) promote discrimination, bigotry, racism, hatred, harassment or harm against any individual or group; (f) be violent or threatening or promote violence or actions that are threatening to any person or entity; or (g) promote illegal or harmful activities or substances. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any Comments. You are solely responsible for any Comments you make and their accuracy. We take no responsibility and assume no liability for any Comments posted by you or any third-party.
You also agree that your Comments will comply with the following guidelines:
- Be respectful of the opinions of others. Even though you might not agree with someone, that doesn't mean they are wrong or deserve to be belittled.
- Remember that what works for you may not work for everyone else. Give everyone the same courtesy you would expect in return.
- Do not post profane or explicit content.
- Do not post pictures that might be considered inappropriate.
- Do not post communications that could be interpreted as threatening or harassing.
- Do not post, advertise, or promote products or services commercially.
PERSONAL INFORMATION
Your submission of personal information through the store is governed by our PRIVACY POLICY
ERRORS, INACCURACIES AND OMISSIONS
Occasionally there may be information on our Website or in the Services that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Services or on this Website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Services or on this Website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Services or on this Website, should be taken to indicate that all information in the Services or on this Website has been modified or updated.
DIGITAL MILLENNIUM COPYRIGHT ACT
the Company respects other parties’ intellectual property rights and copyright law, and expects its users to do the same. The Company reserves the right, in its sole discretion, with or without notice, to terminate content, Comments, account holders and users who infringe the rights of copyright holders. Please see the Company’s DMCA/COPYRIGHT POLICY , which is incorporated and made part of these Terms of Service.
PROHIBITED USES
In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the Services, the Company Content and the Website or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Services or of this Website, other websites, third parties or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Services or this Website, other websites, or the Internet. We reserve the right to terminate your use of the Services or this Website for violating any of the prohibited uses or these Terms of Service.
DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY
We do not guarantee, represent or warrant that your use of our Services, the Company Content and this Website will be uninterrupted, timely, secure or error-free.
We do not warrant that the results that may be obtained from the use of the Services, the Company Content and this Website will be accurate or reliable.
You agree that from time to time we may remove the Services, the Company Content and this Website for indefinite periods of time or cancel the Services, the Company Content and this Website at any time, without notice to you.
You expressly agree that your use of, or inability to use, the Services, the Company Content and this Website is at your sole risk. This Website, the Company Content and the Services and all products and services delivered to you through the Services are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
In no case shall the Company, our directors, officers, employees, affiliates, agents, contractors, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of this Website, the Company Content any of the Services or any products procured using the Services, or for any other claim related in any way to your use of this Website, the Company Content and the Services or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the Website, the Company Content and the Services or any content (or product) posted, transmitted, or otherwise made available via the Services, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law
DISCLAIMER, LIMITATION OF LIABILITY, AND INDEMNIFICATION
EXCEPT AS OTHERWISE EXPRESSLY PROVIDED, THIS WEBSITE, ALL CONTENTS AND ALL PRODUCTS AND SERVICES ARE PROVIDED ON AN "AS IS" BASIS. THE COMPANY DISCLAIMS ALL WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. THE COMPANY DOES NOT WARRANT THAT YOUR USE OF THIS WEBSITE WILL BE UNINTERRUPTED OR ERROR FREE, OR THAT THIS WEBSITE OR ITS SERVER ARE FREE OF VIRUSES OR OTHER HARMFUL ELEMENTS. ALTHOUGH THE COMPANY ENDEAVORS TO PROVIDE ACCURATE INFORMATION, IT DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE ACCURACY OR RELIABILITY OF INFORMATION ON THIS WEBSITE. YOUR USE OF THE WEBSITE IS AT YOUR OWN RISK. NEITHER THE COMPANY NOR ITS AFFILIATED OR RELATED ENTITIES OR ITS VENDORS, LICENSORS OR CONTENT PROVIDERS SHALL BE LIABLE TO ANY PERSON OR ENTITY FOR ANY DIRECT OR INDIRECT LOSS, DAMAGE (WHETHER ACTUAL, CONSEQUENTIAL, PUNITIVE, SPECIAL OR OTHERWISE), INJURY, CLAIM, OR LIABILITY OF ANY KIND OR CHARACTER WHATSOEVER BASED UPON OR RESULTING FROM YOUR USE OR INABILITY TO USE THIS WEBSITE, OR ANY INFORMATION OR MATERIALS PROVIDED ON THE WEBSITE. THE COMPANY IS NOT LIABLE FOR ANY DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF ANY USER. IF YOU ARE DISSATISFIED WITH THE WEBSITE OR ANY MATERIALS ON THE WEBSITE, OR WITH ANY OF THE COMPANY'S TERMS OF SERVICE AND PRIVACY POLICY, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE WEBSITE AND THE SERVICES. YOU AGREE TO INDEMNIFY, DEFEND AND HOLD HARMLESS THE COMPANY, ITS SHAREHOLDERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, DISTRIBUTORS, LICENSORS, VENDORS AND AFFILIATES FROM AND AGAINST ANY AND ALL THIRD-PARTY CLAIMS, DEMANDS, LIABILITIES, COSTS OR EXPENSES, INCLUDING REASONABLE ATTORNEYS' FEES, RESULTING OR ARISING OUT OF YOUR BREACH OF ANY OF THESE TERMS OF SERVICE. CERTAIN PROVISIONS OF THE FOREGOING PARAGRAPH MAY NOT APPLY TO CONSUMERS WITHIN THE STATE OF NEW JERSEY OR IN OTHER JURISDICTIONS WHERE PROHIBITED BY LAW
SEVERABILITY
In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.
TERMINATION
If you violate these Terms of Service, we reserve the right to terminate and/or deactivate your account and access to this Website and/or the Services, at our sole discretion, at any time and without notice or liability to you. Upon any such termination, we may delete any Comments and other information related to you. The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of these Terms of Service for all purposes.
These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our Website.
ENTIRE AGREEMENT - WAIVER
The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
These Terms of Service, our Privacy Policy and any policies or operating rules posted by us on this Website or in respect to the Services constitutes the entire agreement and understanding between you and us and govern your use of the Services and this Website, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service or Privacy Policies).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.
GOVERNING LAW & DISPUTES
The law applicable to the interpretation and construction of these Terms of Service and any transaction (including purchases made on this Website) using or related to the Website, shall be the Federal Arbitration Act, applicable federal laws and the laws of the State of California, USA, without regard to principles of conflict of laws, but subject to the Federal Arbitration Act and other federal law relating to the arbitrability of claims. You agree that all matters relating to your access to or use of the Website, including all disputes, will be governed by the laws of the United States and by the laws of the State of California.
You agree that any disputes and judicial proceeding (including arbitration proceedings) will be brought in Orange County, California. Both you and the Company consent to venue and personal jurisdiction there. We both agree to waive our right to a jury trial.
You further agree that you may only resolve disputes with the Company on an individual basis, and may not bring a claim as a plaintiff or a class member in a class, consolidated, or representative action. Class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations aren't allowed under our agreement and these Terms of Service.
CHANGES TO TERMS OF SERVICE
You can review the most current version of the Terms of Service at any time at this page. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our Website. It is your responsibility to check our Website periodically for changes. Your continued use of or access to our Website or the Services following the posting of any changes to these Terms of Service constitutes acceptance of those changes.
CONTACT INFORMATION
Questions about the Terms of Service should be sent to us here
Effective and Last Updated Date: October 27, 2025
FAO Roc Holdings LLC (“FAO,” the “Company,” “we,” or “us”) is committed to respecting the privacy of the Personal Information we process. Please read this Privacy Policy (“Privacy Policy”) carefully to understand how we collect, use, and process Personal Information.
By visiting, accessing, or using our Services, you acknowledge and agree that you have received and read this Privacy Policy. FAO is the data controller with respect to all Personal Information processed subject to this Privacy Policy. We may update this Privacy Policy from time to time as described in the “Changes to this Privacy Policy” section below. If you have any questions, comments, or concerns please contact us at privacy@fao.com.
If you are a California resident, please see the “California Privacy Notice” section below for information about your rights.
If you are a Nevada resident, please see the “Nevada Privacy Notice” section below for information about your rights.
TABLE OF CONTENTS:
- SCOPE
- WHAT PERSONAL INFORMATION WE COLLECT AND HOW
- HOW WE USE PERSONAL INFORMATION
- HOW WE DISCLOSE PERSONAL INFORMATION
- MARKETING PREFERENCES
- PAYMENT PROCESSORS
- YOUR CHOICES
- COOKIES AND TRACKING TECHNOLOGIES
- DO NOT TRACK PREFERENCES
- THIRD PARTY SOCIAL PLUGINS
- VIDEO CONTENT
- INTERNATIONAL DATA AND TRANSFERS
- HOW WE PROTECT PERSONAL INFORMATION
- HOW LONG DO WE KEEP PERSONAL INFORMATION
- THIRD PARTY LINKS
- CHILDREN’S PRIVACY
- CALIFORNIA PRIVACY NOTICE
- NEVADA PRIVACY NOTICE
- CHANGES TO THIS PRIVACY POLICY
- CONTACT US
1. SCOPE
This Privacy Policy applies to Personal Information that FAO collects, uses, discloses, and otherwise processes when you:
- Access or use our website available at faoschwarz.com or any other website operated or made available by FAO where this Privacy Policy is posted (collectively, the “Website”);
- Access or interact with any other online products or services FAO provides, such as our personal shopping services;
- Interact with us or complete transactions in our stores;
- Communicate with us through any written, electronic, or oral communications, including by email, phone, or text message; or
- Interact with us in the context of our internal recruiting efforts, such as by applying for a job with us.
For the purposes of this Privacy Policy, we refer to in-store transactions, our Website, and any other online product or service we provide that is covered by this Privacy Policy as the “Services.”
2. WHAT PERSONAL INFORMATION WE COLLECT AND HOW
As used in this Privacy Policy, “Personal Information” means any information that identifies or could be used to identify an individual person, which may include name, email address, and phone number. It also includes other non-public information that we associate with such identifying information. Personal Information does not include aggregated or anonymized information. We collect information, including Personal Information, directly from you and indirectly, as described below.
a. Information You Provide to Us
We collect information that you provide directly to us when you access or use the Services or when you interact with us. We collect information that you provide to us in the following ways:
- Accessing or Using the Services: When you access or use the Services, such as browsing or making purchases through our Website, we collect information about your browsing and purchasing activity, such as products you select to view, add to your cart, or purchase. We also collect certain information automatically when you access or use the Services, as described in the “Information We Collect Automatically” section below.
- Making Purchases: When you make a purchase through the Services, including making a purchase through our Website or by calling us, we collect your contact information, such as your name and email address, the shipping address for your order, your billing and payment information, and information about the products you purchase. For more information about how payments are processed, see the “Payment Processors” section below.
- Account and profile information: If you sign up for or establish an account to access or use the Services, we collect information to set up your account including your name and contact information. We may also assign you a unique identifier as a user of the Services.
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Customer support requests and inquiries, forms, and questionnaires: If you contact us, such as through our live chat feature, by sending us an email using the FAO email address provided on the Website, or submitting a “contact us” form through the Website, we may collect your name, email address, phone number, and any other information you choose to include in your message. We may also collect information you provide if you complete surveys or questionnaires that we make available.
- Warranty claims, recalls: If you file a warranty claim or process a recall with us, we collect information such as your contact information and product information to process the warranty or recall.
- Product reviews and feedback: If you submit a product review or feedback, we collect your name, email address, and any product rating and review information or any feedback you choose to provide.
- Marketing communications and newsletters: If you sign up to receive newsletters and marketing communication from us, we will collect your name and contact information, such as your email address.
- Interactions through social media: If you interact with us through any of our pages or feeds on any social media sites or platforms, such as Facebook or Instagram, we may collect information such as your name, username, demographic information, contact information such as email address, location, interests, and publicly-posted data such as your social media activity.
- Apply for a Job or Interact with Us for Our Recruiting Purposes: If you submit an application for a job or otherwise interact with us for our internal recruiting purposes, such as by emailing us to inquire about an open job, we collect information such as your name, contact information, such as email and phone number, resume information, such as job history and education information, the job you’re applying for, and certain social media profile information, such as your LinkedIn profile information.
You may choose not to provide information directly to us or to not use the FAO Services. However, some Personal Information is necessary so that we can provide you with the Services you have requested. Failure to provide this information may prevent us from providing you with access to our Services.
b. Information We Collect Automatically
When you access or use our Services, we or our third-party agents or service providers automatically collect information about the device you use to access the Services and your activity when you use the Services. Depending on your activity, the information may include:
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Device and Usage Information: We collect certain information about your device and how you interact with the Services each time you access or use them.
- Device information may include your Internet Protocol (“IP”) address, browser type, unique device identifiers, information about your approximate location (as determined through your IP address), mobile, computer or device hardware information (e.g., operating system version, hardware model, IMEI number and other unique device identifiers, MAC address, and device settings), device event information, log information, and crash data.
- Usage information may include referring / exit pages and URLs, how you interact with links on the Website, landing pages, pages viewed, features that you use, access dates and times, and other clickstream data.
- Geolocation information: When you access our Services, we may ask you to grant us access to your device’s geolocation data. If you grant such permission, we may collect information about your precise geolocation, and we may use that information to provide and improve the Services. If you access the Services through a mobile device and do not want your device to provide us with geolocation information, you can disable the GPS or other location-tracking functions on your device. See your device manufacturer's instructions for further details. If you disable certain functions, you may be unable to use certain parts of the Services.
- Cookies and Other Tracking Technologies: We and our third-party service providers or agents may collect information using one or more Cookies or similar technologies such as pixels (collectively “Cookies”), depending on your cookie preferences. Cookies may collect information such as your IP address, unique device identifiers, your browser settings, and information about how you use the Services (e.g., the pages you view, the links you click). Please refer to the “Cookies and Tracking Technologies” section below for more information about our use of Cookies and your choices related to Cookies.
c. Information Collected from Third Parties
In some instances, we process Personal Information we receive from third parties, which consists of:
- FAO’s Service Providers: We receive information from our service providers or agents who perform business services for FAO, such as Website information from third parties that assist us in operating our Website and transactional data from our third-party infrastructure service providers.
- Analytics, Marketing, and Advertising Providers: We may receive information from entities who perform data analytics for FAO. We also may receive information from third-party advertising partners, marketing partners, lead generation providers, and/or third-party enrichment providers. For more information, please see the “Targeted Advertising” section below.
- Information You Provide About Another Person: You may choose to provide us with another person’s information (such as their name, email address, or shipping information) so that we may recommend or send products to that person. For example, you may provide us with another person’s name and address information when you want to send them a gift that you ordered using the Services. You may also provide us with information about another person if you refer them for a job with us. This information may include their name, contact, and resume information.
- Recruiting Information from Third-Parties: We may collect information from third-party social media and jobs platforms, such as LinkedIn, for our recruiting purposes. We may also receive information from third-party recruiters and agencies that assist us with our recruiting activities.
3. HOW WE USE PERSONAL INFORMATION
We use the information we collect in the following ways:
- To provide and operate our Services, including our Website;
- To create your account with FAO;
- To manage and maintain your account;
- To enable online shopping, personal shopping services, and complete and manage purchases;
- To process and facilitate payments;
- To issue and process recalls and warranty claims;
- To personalize and improve user experience with the Services;
- To update, improve, and/or enhance the Services, and develop new features, functionality, and products;
- To provide technical support for, secure, and protect the Services, including to detect and prevent fraud, abuse, or security risks, and to track outages and troubleshoot;
- To conduct analytics related to the Services;
- To market our Services and/or products that may be of interest to you;
- To personalize and target advertisements to you, subject to your cookie preferences;
- To manage event registrations and attendance;
- To manage contests and promotions;
- For our internal recruiting and hiring purposes;
- To respond to your inquiries and requests, or otherwise communicate with you, and to provide you with assistance related to the Services;
- To provide updates about our Services and send you newsletters;
- To enforce our Terms and Conditions, resolve disputes or otherwise to carry out our obligations and enforce our rights, and to protect our business interest and rights of third parties;
- For our business transfers;
- To comply with legal and contractual obligations and requirements;
- To keep you updated about changes to policies relating to our Services (including this Privacy Policy); and
- For any other purpose with your consent.
We may combine any of the information that we collect from you with other information, including information that we obtain from third parties, or with information derived from any other products or services we provide. We will use this information for the purposes described in this Privacy Policy.
We process Personal Information for the legal bases listed below. The applicable legal basis depends on the Services you use and how you use them.
- To provide you the Services you’ve signed up for or requested and to perform our obligations under the applicable terms of use and service.
- Where it is necessary for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override those interests. For example, when we carry out fraud screening, improve or enhance the Services, or to market and promote the Services.
- Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
- If we have obtained your prior consent. Please note that for this specific legal basis, you have the right to withdraw your consent at any time, but this will not affect any processing that has already taken place.
4. HOW WE DISCLOSE PERSONAL INFORMATION
We transmit, disclose, grant access, make available and provide (collectively, "disclose") Personal Information to or with the following types of third parties:
-
Service Providers: We disclose Personal Information with our third-party vendors, consultants, agents, contractors, and service providers that help us provide our Services or with any of the purposes described in this Privacy Policy. Such service providers may include hosting providers, customer relationship management and customer support service providers, recall and warranty processors, other third-party service providers that help us provide features and functions for the Services, and professional advisors, agents, auditors, lawyers, consultants, and accountants. Service providers may also include third-party advertising partners; for more information, please see the “Cookies and Tracking
Technologies” section of this Privacy Policy.
- Business Transfers: We may disclose Personal Information to third parties we choose to acquire or with buyers, successors, or others in connection with a merger, divestiture, restructuring, reorganization, financing due diligence, dissolution or other sale or transfer of some or all of our assets or transition of service to another provider, whether as a going concern or as part of bankruptcy, receivership, liquidation or similar proceeding, as permitted by law and/or contract.
-
Compliance and Regulatory Purposes: We may disclose Personal Information if we believe that it is necessary to:
- comply with a law, regulation, legal process, or legitimate governmental request;
- protect the safety or security of the Services, users of the Services, or any person;
- investigate, prevent, or take action regarding illegal or suspected illegal activities;
- prevent spam, abuse, fraud, or other malicious activity of actors using or accessing the Services; or
- protect our rights or property or the rights or property of those who use the Services.
Non-public information about our users will not be released to law enforcement except in response to an appropriate legal process such as a subpoena, court order, or other valid legal process that has been reviewed by FAO. However, if we receive information that provides us with a good faith belief that there is an exigent emergency, we may provide information to law enforcement trying to prevent or mitigate the danger (if we have it), to be determined on a case-by-case basis.
- With Your Consent: There may be situations where you are asked to consent to disclose Personal Information with third parties for additional reasons not included in this Privacy Policy.
5. MARKETING PREFERENCES
From time to time, we may use Personal Information to send you details of new products or services, updates, invites to events, and other information that may be of interest to you. If you no longer want to receive marketing emails from us, you may opt-out by using the unsubscribe link that we include in our marketing emails. You can also manage your marketing preferences by emailing us at privacy@fao.com with “unsubscribe” in the subject line together with the name of the publication you wish to unsubscribe from. We will complete your opt-out request as required under applicable law.
6. PAYMENT PROCESSORS
FAO does not directly collect or store your payment information. We use third-party, PCI-compliant payment processors to collect and process the payment on our behalf. Our payment processors may provide us with limited information to confirm the transaction. Information collected from you by these third-party payment processors is governed by the applicable third-party payment processor’s privacy policy. You should review the applicable privacy policy prior to submitting any information to the applicable third-party payment processor.
7. YOUR CHOICES
Depending upon the requirements of your local data protection and privacy laws, you may have the right to make the following requests to FAO:
- Access your Personal Information;
- Correct your Personal Information;
- Erase or transfer your Personal Information;
- Restrict processing of your Personal Information;
- Object to the processing of your Personal Information; and
- Withdraw your consent for processing of Personal Information.
FAO will respond in accordance with and as required under applicable data protection and privacy laws. To submit a request, please contact us using the information described below, and we will consider your request in accordance with applicable laws.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to help ensure that Personal Information is not disclosed to any person who has no right to receive it.
If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us.
8. COOKIES AND TRACKING TECHNOLOGIES
As described above in this Privacy Policy, we collect and may permit third parties to collect information using cookies and other technologies.
What Are Cookies?
Cookies are small data files that are placed on your device that are set by us or by third parties when you visit a website or other online service. FAO uses Cookies for purposes such as to provide content or features on our Services, help us remember you and your preferences, and improve your user experience by making our Services more efficient and relevant to you. You can find more information about cookies at: www.allaboutcookies.org.
In addition to Cookies, we use other technologies that are similar in function, such as pixels, also called web beacons or single-pixel tags/gifs, as well as local or web storage, and other similar technologies.
- Pixels: Also called web beacons, or “clear gifs,” and single-pixel tags/gifs, or web tags, are tiny graphics with a unique identifier placed on a website or in an email that gather information about your interaction with that website or email. Because of their small size, they are not visible. Pixels can also enable us and third parties to place cookies on your browser.
- Local or Web Storage: Local or web storage refers to a file that is stored locally on your device and is specifically used with video. It includes both your own device storage and browser cache.
We use the term “Cookie” throughout this Privacy Policy to cover all these technologies.
a. Types of Cookies
Cookies are often described by who created and placed them and how long they last. Types of Cookies generally include the following:
- Persistent Cookies and Session Cookies
- Persistent Cookies: A persistent Cookie stays in your browser and will be read by us when you return. A persistent Cookie helps us recognize you as an existing user, so it is easier for you to return and interact with our Services.
- Session Cookies: A session Cookie enables you to move from page to page on our Services and allows information that you enter to be remembered. A session Cookie is temporary and is deleted when you close your browser or after a short time.
- First-Party Cookies and Third-Party Cookies
- First-party Cookies: These are Cookies set by the publisher of the website or online service you are visiting. First-party Cookies may be set either by us or by a service provider at our request.
- Third-party Cookies: These are Cookies that are set by a party other than the publisher of the website you are visiting.
b. What Types of Information Do Cookies Collect?
Cookies collect different types of information depending on the type of Cookie and its purpose. Some examples of information that may be collected by Cookies when you use our Services include:
- The pages you visit within our Services;
- The buttons you click on our Services;
- The date and time you visit our Services;
- The amount of time you spend on our Services;
- The Internet Protocol (“IP”) address used to connect your computer/mobile phone to the internet; and
- Your device (such as computer, mobile phone) and connection information such as your browser type and version and operating system.
c. How Do We Use Cookies?
We, our service providers, and/or agents acting on our behalf, use the following types of persistent and session Cookies (which may be first-party or third-party Cookies) on our Services, subject to your cookie preferences settings:
- Strictly Necessary Cookies: These Cookies are essential because they enable our Services to work properly, and they cannot be disabled. Without these Cookies, some of our Services cannot be provided. These Cookies do not gather information about you for marketing purposes. For example, these Cookies are used to:
- Remember the information that you fill in when performing certain activities on our Services;
- Pass information from one page to the next, for example when filling out forms;
- Read your browser and device settings to optimize the display of our Services;
- Locate and identify misuse of our Services;
- Load our Services uniformly to maintain accessibility; and
- Authenticate users and prevent fraud.
- Functional Cookies: We use functional Cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these Cookies can be used to remember your name or preferences on our Services. Functional cookies include social media cookies. While these Cookies can be disabled, this may result in less functionality during your use of our Services. For example, we use these Cookies to:
- Provide you a personalized experience, such as remembering how you have customized our Services;
- Remember the information that you fill in when performing certain activities on our Services; and
- Store your preferences such as language and location.
- Performance or Analytics Cookies: These Cookies help us understand how our Services are being accessed, used, or are performing. These performance or analytics Cookies may collect information about the content you view, what websites you visit immediately before and after visiting our Services, and your system and geographic information. The information generated by these Cookies will be transmitted to and stored by the applicable analytics services. For example, we may use performance or analytics Cookies to:
- Maintain and continually improve our Services;
- Keep track of the number of visitors to the pages within our Services;
- Keep track of the length of time that each visitor spends on the pages within our Services;
- Determine the order in which a visitor visits the various pages or features within our Services;
- Identify performance issues with our Services; and
- Assess which parts of our Services need improvement.
- Targeting or Advertising Cookies: These third-party Cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. Advertising Cookies are usually placed by advertising platforms that work with other organizations to deliver personalized experiences to you. These Cookies are used to:
- Keep track of how you interact with the advertisements that we serve;
- Keep track of which advertisements you have already been shown so that you are not always shown the same ones;
- Keep track of how many visitors click on the advertisement; and
- Improve reporting on campaign performance.
d. Targeted Advertising
Depending on your cookie preferences, our third-party advertising partners may collect information about your activity on our Services using tracking technologies, which include pixels and other Cookies, such as the Meta pixel. Tracking data collected by these third-party advertising partners is used to decide which ads you see and helps us provide more customized advertising and marketing. Depending on your location (derived from your IP address), you may be opted out of tracking technologies that are used for targeted advertising by default. In this case, these tracking technologies will not be enabled unless you choose to opt in. You can opt out of tracking technologies at any time using our cookie preferences manager.
e. How to Manage or Delete Cookies
You can exercise your preferences concerning Cookies served on our Services by taking the steps outlined below.
To learn more about Cookies, including how to manage Cookies and opt-out of Cookies being placed on your devices, please visit www.allaboutcookies.org.
- Browser Settings
You may alter the Cookie settings in your browser settings at any time. You may accept all or only certain Cookies. If you disable Cookies in your browser settings, however, you may find that certain sections of our Services will not work.
- First-Party Cookies: If you do not want Cookies placed on your device, you can adjust the setting of your Internet browser to reject some or all Cookies and to alert you when a Cookie is placed on your device. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools,” or “Edit” settings). While adjusting your browser setting can prevent the future placement of Cookies, it does not remove existing persistent Cookies.
- Third-Party Cookies: Modern browsers also allow you to block third-party Cookies using the steps described above for first-party Cookies.
- The Company’s Cookie Manager
You can set your preferences by Cookie type directly through the cookie manager available on our Website. If you set your cookie preferences and wish to reset them, you can clear your cache and reload the Website to access the cookie manager again.
- Third-Party Preferences Tools and Other Options
There are several services available that can assist you with managing your Cookie preferences, including industry groups, standards associations, and tools provided by the Cookie providers and social media sites. Please note that FAO has no affiliation with, and is not responsible for, the third party websites.
- Google Analytics: You may download the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
- You may use the Digital Advertising Alliance (“DAA”) consumer choice tools to apply opt-outs to interest-based advertising and other applicable uses of web-viewing data by DAA participating companies by visiting http://optout.aboutads.info/?c=2&lang=EN#completed.
- You may also manage opt outs through the Network Advertising Initiative (“NAI”) opt-out tool at http://optout.networkadvertising.org/?c=1
- Do Not Track: You may turn on the Do Not Track (“DNT”) setting in your browser. To turn on your DNT signal, please visit AII About DNT. Our Services do not respond to DNT signals.
- Global Privacy Control and Privacy Plug-Ins: You can block cookies used for interest-based ads by installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin and configuring them to block third-party cookies/trackers. For more information, please visit https://globalprivacycontrol.org.
- Web Beacons and Pixels: You may avoid web beacons and pixels by disabling the functionality that allows remote images to load in your email account and refraining from clicking on any links in email messages.
9. DO NOT TRACK PREFERENCES
Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, the Website and Services do not currently respond to browser DNT signals. For information about how the Website and Services respond to Global Privacy Controls, please see the Global Privacy Control and Opt Out Preference Signals section in the California Privacy Notice.
10. THIRD PARTY SOCIAL PLUGINS
The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button and the Twitter “Follow” button), which let you share actions you take with other media. The use of such features may set a cookie or collect certain information about your device or your interactions with the Services when you interact with them. If you are logged in to your account with the third-party social media provider, the third party may be able to link information about your interactions with the Services to your account with them. You use these social sharing features at your own risk. No security measures, including the privacy settings referenced above, are perfect or impenetrable. We cannot and do not guarantee that the information you share using such features will not be viewed by unauthorized persons. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.
11. VIDEO CONTENT
The Services may offer certain video content. When you view video content, we disclose information about the video content you view to our Service Providers, including, but not limited to, third-party advertising partners. For more information, please see the “Targeted Advertising ” section of this Privacy Policy.
12. INTERNATIONAL DATA AND TRANSFERS
The Services are intended for use only by individuals located in the United States. If you are not located in the United States, please be aware that the Personal Information that we collect or receive may be transferred to and processed in countries located outside of your country of residence to the countries where we or our third-party service providers operate.
13. HOW WE PROTECT PERSONAL INFORMATION
At FAO, we take our responsibility to protect the security and privacy of Personal Information seriously. We have implemented what we believe to be reasonable and appropriate security measures designed to prevent Personal Information from being lost, used, accessed, altered, or disclosed in an unauthorized or unlawful way.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and we cannot and do not guarantee that Personal Information is completely secure and safe from such risks. By using the Services, you understand and assume the risks associated with your activities on the Internet.
If you have reason to believe that your information is no longer secure, please let us know by contacting us at privacy@fao.com.
14. HOW LONG DO WE KEEP PERSONAL INFORMATION
We retain Personal Information for the purposes stated in this Privacy Policy. To determine how long we keep Personal Information, we consider the amount, nature and sensitivity of Personal Information, the reasons for which we collect and process the information and applicable legal requirements.
15. THIRD PARTY LINKS
We may provide links to other websites or resources with which we do not have a contractual relationship and over which we do not have control (“External Websites”). Such links are not paid advertisements, nor do they constitute an endorsement by FAO of those External Websites and are provided to you only as a convenience. By clicking on links to the External Websites, the operators of the External Websites may collect Personal Information. We are not responsible for the content or data collection practices of those External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies. We encourage you to carefully read the privacy policy of any website you visit.
16. CHILDREN’S PRIVACY
FAO does not knowingly solicit Personal Information from children or send them requests for Personal Information. If you are under sixteen (16), do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received Personal Information from a child under sixteen (16) without verification of parental consent, we will delete that information as required by applicable law.
17. CALIFORNIA PRIVACY NOTICE
This section supplements the information provided in this Privacy Policy and applies only to California residents who are within the scope of this Privacy Policy. It provides our “notice at collection,” describes the rights that California residents have over their personal information, and includes disclosures related to our processing activities.
If you have any questions about your California privacy rights or the information provided in this section, please contact us at privacy@fao.com.
- California Privacy Rights
If you are a resident of California, you have the following rights related to your personal information:
- The right to know - You have the right to know (a) the categories of personal information we’ve collected, (b) the categories of the sources from which the personal information is collected, (c) the business or commercial purposes for collecting, selling, or sharing the personal information, (d) the categories of third parties with whom we’ve disclosed personal information, and (e) the categories of personal information we’ve disclosed for a business purpose, sold, or shared and the third parties to whom we’ve disclosed or sold the personal information;
- The right to access (portability) - You have the right to request and
receive the specific pieces of personal information we’ve collected about you in a commonly used, machine readable format; - The right to correct your personal information - You have the right to
correct inaccurate personal information that we have collected from you and retained; - The right to delete your personal information - You have the right to request that we delete your personal information, subject to certain exceptions;
- The right to opt-out of sale and sharing of your personal information - You have the right to opt out of having your personal information "sold" or "shared";
- The right to limit the use and disclosure of sensitive personal
information - In certain circumstances, you have the right to request that we limit the use and disclosure of certain personal information considered “sensitive personal information” under the CCPA, as applicable; and - The right against discrimination - You have the right not to be discriminated against because you have exercised your rights under California law.
For information on how to exercise your rights, please see the “Exercising Your California Rights” section below.
- Personal Information Categories We Collect and Personal Information Practices:
For purposes of this section, “personal information” is used as defined under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and its implementing regulations (“CCPA”) and means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a particular consumer or household. Personal information does not include:
- information that is lawfully made available from federal, state or local government records;
- anonymous, de-identified or aggregated information; and
- information excluded from the scope of the California Consumer Privacy Act of 2018 (“CCPA”), such as health or medical information covered under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and financial information covered under the Fair Credit Reporting Act (“FCRA”) or Gramm-Leach Bliley Act (“GLBA”).
When we talk about a “sale” or "sharing" of personal information or personal information being “sold,” or "shared", we are also using those terms as they are defined under the CCPA.
Below is a summary of the personal information categories, as defined by the CCPA, that we have collected in the preceding twelve (12) months, the categories of sources from which the personal information were collected, the business or commercial purposes for which we’ve collected and disclosed them, and the categories of third parties to which we’ve disclosed them for a business purpose. Some of the information in several of the categories may overlap. For information about the categories of personal information sold or shared and the third parties to which we’ve sold or shared them, please see the “Do Not Sell or Share My Personal Information” section below.
In the tables below, “Service Providers” means our third-party vendors, consultants, agents, contractors, advertising partners, and other service providers that perform services for us or on our behalf, as further described in Section 4 of this Privacy Policy.
- Customers of the Services, Consumers We Market and Advertise To, and Website Visitors
|
Categories of Personal Information |
Sources of Personal Information |
Purposes |
Third Parties to which Disclosed for Business Purpose |
|
Identifiers (such as name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address) |
● Directly from you ● We generate internally ● From our Service Providers |
● To provide our Website and Services ● To provide customer support ● To communicate with you ● To enable online shopping and complete purchases ● To improve and enhance our products and offerings and develop new ones ● For our marketing purposes ● To provide you with targeted advertising based on your activity on our Website and third-party websites ● For our security, anti-fraud, and legal and compliance purposes ● For our internal analytics purposes |
● Service Providers |
|
Personal Information under California Civil Code section 1798.80 (such as name, signature, Social Security number, physical characteristics or description, address, telephone number, employment history, credit card number, debit card number, or any other financial information) |
● Directly from you ● From our Service Providers |
● To provide our Website and Services ● To provide customer support ● To communicate with you ● To enable online shopping and complete purchases ● To improve and enhance our products and offerings and develop new ones ● For our marketing purposes ● To provide you with targeted advertising based on your activity on our Website and third-party websites ● For our security, anti-fraud, and legal and compliance purposes ● For our internal analytics purposes |
● Service Providers |
|
Commercial information (such as records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) |
● Directly from you ● We generate internally ● From our Service Providers |
● To provide our Website and Services ● To provide customer support ● To communicate with you ● To enable online shopping and complete purchases ● To improve and enhance our products and offerings and develop new ones ● For our marketing purposes ● To provide you with targeted advertising based on your activity on our Website and third-party websites ● For our security, anti-fraud, and legal compliance purposes ● For our internal analytics purposes |
● Service Providers |
|
Electronic network activity (such as browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement) |
● Directly from you ● We generate internally ● From our Service Providers |
● To provide our Website and Services ● To provide customer support ● To communicate with you ● To enable online shopping and complete purchases ● To improve and enhance our products and offers and develop new ones ● For our marketing purposes ● To provide you with targeted advertising based on your activity on our Website and third-party websites ● For our security, anti-fraud, and legal and compliance purposes ● For our internal analytics purposes |
● Service Providers |
|
Geolocation data (such as latitude and longitude coordinates, information collected by location functionality on mobile devices) |
● Directly from you ● We generate internally ● From our Service Providers |
● To provide our Website and Services ● To provide customer support ● To communicate with you ● To enable online shopping and complete purchases ● To improve and enhance our products and offerings and develop new ones ● For our marketing purposes ● To provide you with targeted advertising based on your activity on our Website and third-party websites ● For our security, anti-fraud, and legal and compliance purposes ● For our internal analytics purposes |
● Service Providers |
|
Audio, electronic, visual, thermal, olfactory, or similar information |
● Directly from you ● From our Service Providers |
● To provide our Website and Services ● To provide customer support ● To communicate with you ● To enable online shopping and complete purchases ● To improve and enhance our products and offerings and develop new ones ● For our security, anti-fraud, and legal and compliance purposes ● To understand how our users interact with our Website and Services |
● Service Providers |
|
Inferences drawn from other personal information |
● Directly from you ● We generate internally ● From our Service Providers |
● To provide our Website and Services ● To provide customer support ● To improve and enhance our products and offerings and develop new ones ● For our marketing purposes ● To provide you with targeted advertising based on your activity on our Website and third-party websites ● For our security, anti-fraud, and legal and compliance purposes ● For our internal analytics purposes |
● Service Providers |
|
Sensitive Personal Information (account log-in credentials) |
● Directly from you ● From our Service Providers |
● To provide our Website and Services ● To enable online shopping and complete purchases ● For our security, anti-fraud, and legal and compliance processes |
● Service Providers |
- Consumers Who Interact with Us for Our Recruiting Purposes
|
CCPA Categories of Personal Information |
Sources of Personal Information |
Purposes |
Third Parties to which Disclosed for Business Purpose |
|
Identifiers (such as name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address) |
● Directly from you ● We generate internally ● From our Service Providers |
● For our recruiting and hiring purposes ● To communicate with you ● For our security, anti-fraud, and legal and compliance purposes
|
● Service Providers |
|
Personal Information under California Civil Code section 1798.80 (such as name, signature, Social Security number, physical characteristics or description, address, telephone number, employment history, or financial information) |
● Directly from you ● From our Service Providers |
● For our recruiting and hiring purposes ● To communicate with you ● For our security, anti-fraud, and legal and compliance purposes
|
● Service Providers |
|
Protected classification characteristics (such as age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, physical or mental disability, sex (including gender, gender identity, gender expression), sexual orientation) |
● Directly from you |
● For our recruiting and hiring purposes ● For our legal and compliance purposes
|
● Service Providers |
|
Audio, electronic, visual, thermal, olfactory, or similar information |
● Directly from you ● From our Service Providers |
● For our recruiting and hiring purposes ● To communicate with you ● For our security, anti-fraud, and legal and compliance purposes |
● Service Providers |
|
Professional or employment related information |
● Directly from you ● From our Service Providers |
● For our recruiting and hiring purposes ● To communicate with you ● For our security, anti-fraud, and legal and compliance purposes |
● Service Providers |
|
Education information |
● Directly from you ● From our Service Providers |
● For our recruiting and hiring purposes ● For our security, anti-fraud, and legal and compliance purposes |
● Service Providers |
|
Inferences drawn from other personal information |
● Directly from you ● We generate internally ● From our Service Providers |
● For our recruiting and hiring purposes ● For our security, anti-fraud, and legal and compliance purposes |
● Service Providers |
|
Sensitive Personal Information (such as social security, driver’s license or passport number, information that reveals racial or ethnic origin or religious or philosophical beliefs) |
● Directly from you ● From our Service Providers |
● For our recruiting and hiring purposes ● For our security, anti-fraud, and legal and compliance purposes |
● Service Providers |
We do not use sensitive personal information for purposes other than those specified in the table above. We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers. For more information about the purposes for which we use personal information and the third parties to whom we disclose personal information, please see “How We Use Personal Information” and “How We Disclose Personal Information” in our Privacy Policy above.
- Retention of Personal Information
For information about how long we retain personal information that we collect, see the “How Long Do We Keep Personal Information ” section in the Privacy Policy above.
- Do Not Sell or Share My Personal Information
Based on the CCPA’s broad definitions of the terms “sale” and “sharing,” certain data collected on or through our Services by third parties for purposes of cross-context behavioral advertising and social media tools may be a “sale” or “sharing” under the CCPA. We do not knowingly sell or share personal information of minors under sixteen (16) years of age.
In the previous twelve (12) months, we “sold” or “shared” the following categories of personal information: identifiers, electronic network activity information, and inferences drawn from these categories. We “sold” or “shared” each of these categories of personal information to or with our analytics service providers and third-party advertising partner service providers. The business or commercial purpose of “selling” or “sharing” personal information is for these third parties to perform specific services on our behalf,such as targeted advertising and analytics.
Under the CCPA, you or an authorized agent acting on your behalf have the right to opt out of the "sale" and "sharing" of your personal information. To exercise your right to opt out, you may turn off targeting cookies using our cookie manager. Alternatively, you may implement an Opt-Out Signal through your browser, as described in the “ Opt-Out Preference Signals ” section below.
You may also opt out of interest-based advertising using the following third-party tools:
- You may use the Digital Advertising Alliance (“DAA”) consumer choice tools to apply opt-outs to interest-based advertising and other applicable uses of web-viewing data by DAA participating companies by visiting http://optout.aboutads.info/?c=2&lang=EN#completed.
- You may also manage opt outs through the Network Advertising Initiative (“NAI”) opt-out tool at http://optout.networkadvertising.org/?c=1.
- Global Privacy Control and Opt-Out Preference Signals
You may opt-out of the sale or sharing of your personal information for targeted advertising by implementing the Global Privacy Control (“GPC”) or other opt-out preference signal through your browser (collectively, “Opt-Out Signals”). For more information about Opt-Out Signals and instructions on how to download and use them, please visit https://globalprivacycontrol.org. We treat Opt-Out Signals as a request to opt out of sale and sharing. If you have implemented an Opt-Out Signal, we will honor your request with respect to the browser or device that sends us the Opt-Out Signal. Please note that choosing to opt in to cookies will override the Opt-Out Signal.
- Exercising Your California Privacy Rights
To exercise your right to opt out of the “sale” or “sharing” of your personal information, you may turn off targeting cookies using our cookie manager. You may also use one of the other methods described in the “Do Not Sell or Share My Personal Information” section above.
To exercise any of the other rights described above, you or your authorized agent acting on your behalf may submit a request by:
- Submitting a request through our webform here; or
- Email at privacy@fao.com.
To verify your identity, we may ask you to confirm personal information we already have on file for you. If we cannot verify your identity from the information we have on file, we may request additional information, which we will only use to verify your identity and for security or fraud-prevention purposes.
If you use an authorized agent to make a request on your behalf, we may require proof from you that they have been authorized directly by you to act on your behalf.
We will respond to your rights request as required under the CCPA.
We reserve the right to deny your request subject to applicable law, such as if we cannot verify your identity or the authority to receive the personal information related to you.
- California “Shine the Light” disclosure
The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of personal information with third parties for their direct marketing purposes. We do not currently share or disclose personal information with third parties for their own direct marketing purposes.
18. NEVADA PRIVACY NOTICE
Residents of Nevada have the right to opt-out of the sale of certain Personal Information to third parties in certain circumstances. Please note that we do not currently sell your Personal Information, as “sell” is defined under the Nevada law.
You may submit an opt-out request by sending your request to the email address specified in the Contact Us Section below, along with your full name, complete mailing address (including street address, city, state, and zip code), email address (so that we can contact you, if needed, in connection with the request) and confirmation that you are a Nevada resident.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. When we update this Privacy Policy, we will revise the “Effective and Last Updated Date” at the top of this Privacy Policy and post a link to the updated Privacy Policy on our Website. Changes to this Privacy Policy are effective when they are posted on this page. If we make any material changes, we will provide you with notice as required under applicable law. You are advised to review this Privacy Policy periodically to ensure you are aware of any such changes.
20. CONTACT US
FAO welcomes your comments regarding this Privacy Policy. If you have any questions about this Privacy Policy or our privacy practices or if you believe that we have not adhered to the Privacy Policy, please contact us by email at privacy@fao.com.
- Train Cars
- Special Message
- Checkout
Select Your Train Cars1/3
Change Train Cars
Change Train Ticket Label
Send a Special Message2/3
Your Brio experience is ready3/3
All aboard! Introducing the BRIO Personalization Station — where little conductors can build their own BRIO letter train and take it home in their personalized luggage box. Create a one-of-a-kind train that’s as special as your child’s adventures.