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In-Store Experiences at FAO Schwarz
Discover exclusive experiences that bring the magic to life.
For the first time in our 144-year history, you will have the chance to customize a Steiff Teddy Bear with an exclusive FAO Schwarz ear tag, adding a personal touch to a cherished classic! Known as the inventor of the Teddy Bear and for their highly recognizable yellow ear tag, you can now make this German classic your own.
Choose from our most beloved bears: Ben, Honey or Jimmy and then personalize the ear tag with the name of a special someone or maybe even yourself! You will BEARly believe your eyes as you behold one of our Steiff Specialists secure the ear tags with our Steiff signature button. After your Teddy bear passes inspection they are lovingly wrapped in Steiff branded tissue and carefully packed in an exclusive gift box. If you don’t have a Steiff, you don’t have a Teddy Bear!
$59 per Experience. Suitable for all ages 0+.
Can't make it to the store? Shop our Steiff collection online!
Welcome to Cricket Island, where creativity and friendship await every visitor! Come see our Bunnies By The Bay shop at FAO Schwarz and add that extra special touch to an adorable new plushie with our range of embroidery services. We offer a variety of colors, icons, fonts and gifting options to add on to your new best friend. We can even embroider in your handwriting to ensure that you leave with a one-of-a-kind special memory to give your loved
one.
Embroidery pricing begins at $12 per item based on your chosen option.
Can't get to the store? Explore our Bunnies By The Bay Collection online! (Sorry, no embroidery available...yet!)
Embark on a one-of-a-kind wild adventure atschleich® Imagination Island at FAO Schwarz, New York! Design your very own customized animal creature, choose a unique habitat, and bring your creature to life with fun patterns and colors. From speckled lions to feathered unicorns, every character is a one-of-a-kind creation—designed by YOU. Your character and custom trading card will be created while you wait, then packed in an exclusive FAO Schwarz collector gift box. Experience the magic with schleich® — where imagination runs free and where stories begin!
$29.99 Per Experience. Suitable for ages 3+
Embark on a unique adventure at the BRIO Personalization Station exclusively in store at FAO Schwarz!
Explore the BRIO railway with a variety of themes, sets, and vehicles. Stop by the ticket counter for your personalized BRIO letter train and luggage, then snap a photo with our friendly conductors. You can also upload your own photo and add a fun filter before customizing your train ticket and luggage tag with a special message.
Each experience includes a BRIO letter train, exclusive luggage gift box, and personalized ticket and luggage tag. All aboard!
Small Train - $50
Medium Train - $70
Large Train - $90
Suitable for ages 3+
Can't make it into the store?
Build your own Freddy Funko or Monster Pop! figure at the Pop! Factory in FAO Schwarz. Pick out the perfect head and torso from our selection before adding in some amazing accessories to truly customize your Pop! The possibilities are endless!
Hammer out the details with our Pop! Maker using the official factory rubber mallet, piecing together all the components to bring your very own Pop! to life.
Includes all parts needed to create your figure and an exclusive box to take your Pop! home in.
$25 per experience. Suitable for ages 4+. Small parts. Not suitable for under 4 years old.
Show off those twinkle toes on the iconic Dance on Piano overlooking the plaza at
Rockefeller Center. No matter what your musical talent, we encourage you to fully believe in your skills and deliver the performance of a lifetime.
To keep our piano clean and sparkly, we ask that before playing your tune, you take your shoes off and keep your socks on. Please note that the Piano area is closed during private events and may be unavailable to dance on.
Want to bring the magic home and keep dancing? Shop the Giant Dance-On Piano today.
