FAO Schwarz is

the story of a man with a

child-like wonder...

Frederick August Otto Schwarz dreamed of a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world.  His dream became a reality, and, as one of America's oldest brands, it has provided this wonder to families for more than 150 years.

Founded in 1862, FAO Schwarz is one of the oldest and most iconic toy brands in the world.

FAO Schwarz has always been synonymous with quality and innovation, offering one-of- a kind playthings and creating cherished memories for generations of kids.

The fondness associated with FAO Schwarz is wrapped up in the theatre of it all. It's more than just toys. It’s the deep nostalgia for toys that came to life and were so often larger than it.  A visit to FAO Schwarz meant much more than a trip to a toy store. With the anticipation and excitement of a special occasion, it never failed to deliver a feast for the senses -- exciting adults and children alike.

Return to Wonder

Through the Years...