Founded in 2007, Red Toolbox began with a vision to create real, ergonomically designed tools for children.
After a DIY project with his young son, Rosenfeld partnered with Stanley Black & Decker to launch Stanley Jr.
now the category leader in real kids’ tools and wooden DIY kits.
Building on strong global growth, Red Toolbox expanded into pretend play, gardening tools, cooking toys, and take-apart vehicles.
Through hands-on learning, the company brings families together and inspires young builders and creators, supported by licensed brands including Stanley, KitchenAid, Craftsman, Scotts Miracle-Gro, Tasty, and others worldwide today.
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