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In-Store Experiences at FAO Schwarz
In-store experiences are what make FAO Schwarz unique.
In-store experiences do not require appointments. Come visit us!
Seeing one of our Toy Soldiers perform the official opening ceremony is the perfect way to kick off a day in the city. Big kids and small kids are always welcome to join us at the Plaza at Rockefeller Center each morning to see our store come to life.
Please note during inclement weather, our Toy Soldiers will not perform the opening ceremony to allow them to take care of the toys inside the store.
Please check our store opening hours for the most up to date information.
First Floor
Slime Charmers is the newest addition to Crazy Aaron’s at FAO Schwarz NYC. Customize your own slime using color, scent, charms and sensory mix-ins with the help of one of our crazy confectioners. You will be instrumental in making your own slime as you will pump the glue base and hand-mix the components to form your own unique compound.
Also, get inventive and create your own Thinking Putty at the Mix-Mart. Pick your color, special effects, and sprinkles, then watch your creation come together in the Crazy Creator putty mixer. Thinking Putty is silicone-based and non-toxic, with a specific design that prevents it from drying out.
$25 per experience. Suitable for ages 3+. Small parts warning.
Can't get to the store? Shop exclusive Crazy Aaron's gift bundles only available on FAO.com.
Calling all crafters, fashionistas and stylists! Head to the BaubleBar Jewelry Shop to create a custom bracelet made exclusively for you. Browse bracelet style options and then head to our interactive machine to select up to 9 custom characters to be added to your bracelet. Next, one of our BaubleBar Designers will help you prepare your final creation. Don’t forget to browse our best-selling jewelry and accessories to complete your look.
Each experience includes one of 7 available bracelet options and up to 9 letter and character add ons, complete with a BaubleBar pouch to take your creation home in.
$35 per experience. Suitable for ages 3+.
Get the authentic New York experience and grab a city favorite at the Jellycat Diner, exclusively at FAO Schwarz. With a menu full of delectable dishes, we have something for everyone, including Amuseables Burgers, Hot Dogs, and a good 'ole slice of Pizza. Now serving an EXCLUSIVE breakfast menu including Amuseables Pancakes, Waffle and Bagel. There's no better way to start the day than with joy!
Your to-go order is lovingly prepared by our diner team and is served in your very own personalized packaging. Each experience includes a Jellycat Amuseables plush food item, an exclusive enamel pin, exclusive sticker sheet, gift packaging, personalized sticker, and a reusable tote bag. Order up!
Due to overwhelming popularity and to make sure we can fulfill all to go orders, as of November 14th, 2024, the Jellycat Diner has a limit of 1 Pancake and a total of 6 Diner items per person, per day. We thank you for your understanding to allow us to share the Jellycat love even further.
From $50 per experience. Suitable for ages 3+.
Can't make it into the store? Shop the Jellycat Collection online.
Discover the stuff you love At Build-A-Bear Workshop® in FAO Schwarz. You can experience all the hands-on fun of making your own furry friend and bringing it to life with stuffing and its own Heart Ceremony wish. There are endless ways to personalize your new friend with clothing, sounds, scents and accessories too!
Plus, discover exclusive Build-A-Bear and FAO Schwarz products available at this Workshop location only, perfect for fans of all ages to bring home the snuggliest NYC souvenir!
Private party packages are available to make your next birthday party or special event unforgettable. Please speak to a member of the Build-A-Bear team about your next event.
Mezzanine
Become a personal stylist for Barbie or Ken and get ready to hit the runway. Our in-store stylist will help you fill your doll’s closet with your favorite fashions, and of course, pair these looks with accessories and shoes. You will be invited behind the counter to get your doll dolled up before stepping into our life-sized Barbie box and traveling home in style with an exclusive FAO X Barbie (Styled By You) armoire in classic Barbie Pink!
Each Styled By You Barbie doll comes with 3 outfits, 1 shoe pack and 1 accessory pack. Please note that Ken dolls come with 4 outfits and 1
shoe pack.
$60 per experience. Suitable for ages 3+. Small parts
warning.
Can't visit the store? Shop our extensive Barbie Collection today.
Experience the joy of welcoming a new FAO baby doll into your family! We will help you choose the newest addition to your household and ask the all-important questions to make sure each baby will be loved and cared for. See how to swaddle them in the right way to make them feel cozy and safe, and at the end of it all, sign your official certificate before taking your baby doll home.
$130 per baby doll, including your choice of swaddle. Suitable for ages 6+.
My FAO Doll is now available online here!
2nd Floor
For the first time in our 144-year history, you will have the chance to customize a Steiff Teddy Bear with an exclusive FAO Schwarz ear tag, adding a personal touch to a cherished classic! Known as the inventor of the Teddy Bear and for their highly recognizable yellow ear tag, you can now make this German classic your own.
Choose from our most beloved bears: Ben, Honey or Jimmy and then personalize the ear tag with the name of a special someone or maybe even yourself! You will BEARly believe your eyes as you behold one of our Steiff Specialists secure the ear tags with our Steiff signature button. After your Teddy bear passes inspection they are lovingly wrapped in Steiff branded tissue and carefully packed in an exclusive gift box. If you don’t have a Steiff, you don’t have a Teddy Bear!
$59 per Experience. Suitable for all ages 0+.
Can't make it to the store? Shop our Steiff collection online!
Welcome to Cricket Island, where creativity and friendship await every visitor! Come see our Bunnies By The Bay shop at FAO Schwarz and add that extra special touch to an adorable new plushie with our range of embroidery services. We offer a variety of colors, icons, fonts and gifting options to add on to your new best friend. We can even embroider in your handwriting to ensure that you leave with a one-of-a-kind special memory to give your loved
one.
Embroidery pricing begins at $12 per item based on your chosen option.
Can't get to the store? Explore our Bunnies By The Bay Collection online! (Sorry, no embroidery available...yet!)
Embark on a one-of-a-kind wild adventure atschleich® Imagination Island at FAO Schwarz, New York! Design your very own customized animal creature, choose a unique habitat, and bring your creature to life with fun patterns and colors. From speckled lions to feathered unicorns, every character is a one-of-a-kind creation—designed by YOU. Your character and custom trading card will be created while you wait, then packed in an exclusive FAO Schwarz collector gift box. Experience the magic with schleich® — where imagination runs free and where stories begin!
$29.99 Per Experience. Suitable for ages 3+
Embark on a unique adventure in the heart of New York with your first stop at the BRIO Personalization Station exclusively in store at FAO Schwarz!
Explore BRIO railway like never before. There is something for everyone with a selection of themes, sets, vehicles and more. Before heading to the platform to catch your train, stop by the ticket counter to get your ticket and luggage with a your personalized BRIO letter train inside!
Start by having your photo taken with the help of our friendly conductors. If you’re purchasing for a special someone, you can also upload a picture from your mobile device before adding an extra special filter to make them look the part. Add your name and a special message which will be added to the train ticket and luggage tag. Your personalized luggage will be prepared with your unique letter train inside.
Each experience includes a BRIO letter train, an exclusive BRIO luggage gift box, as well as your personalized train ticket and luggage tag label. All aboard!
Small Train $50
Medium Train $70
Large Train $90.
Suitable for ages 3+
Can't make it into the store? Our BRIO Alphabet Trains are available online!
Build your own Freddy Funko or Monster Pop! figure at the Pop! Factory in FAO Schwarz. Pick out the perfect head and torso from our selection before adding in some amazing accessories to truly customize your Pop! The possibilities are endless!
Hammer out the details with our Pop! Maker using the official factory rubber mallet, piecing together all the components to bring your very own Pop! to life.
Includes all parts needed to create your figure and an exclusive box to take your Pop! home in.
$25 per experience. Suitable for ages 4+. Small parts. Not suitable for under 4 years old.
Show off those twinkle toes on the iconic Dance on Piano overlooking the plaza at
Rockefeller Center. No matter what your musical talent, we encourage you to fully believe in your skills and deliver the performance of a lifetime.
To keep our piano clean and sparkly, we ask that before playing your tune, you take your shoes off and keep your socks on. Please note that the Piano area is closed during private events and may be unavailable to dance on.
Want to bring the magic home and keep dancing? Shop the Giant Dance-On Piano today.
