Fun and Interactive Toy Store Experiences


Stop by our store at 30 Rockefeller Plaza to check out these great interactive experiences brought to you by the toy soldiers at FAO Schwarz


FAO Schwarz Store in Rockefeller Center with Dancing Toy Soldier and children on giant piano

Barbie Styled by You

Have the chance to become a Barbie fashion stylist and take home your very own personalized doll! With 8 Barbies to choose from, there’s plenty of options for all. Each Style By Me Barbie comes with 3 outfits, 1 shoe accessory pack with 5 shoe options and 1 travel accessory pack. Your Barbie gets dressed by our in-store stylist and is placed in an FAO x Barbie armoire in classic Barbie Pink!
  • $75 per child
  • Experience is located on the mezzanine floor
barbie styled by you pink make your own doll
sesame street elmo build your own monster factory plush demo with boy   

Elmo Monster Factory

Let your creativity flow at our Elmo Monster Factory! With 4 colors of monsters to choose from and a wide variety of facial customizations (eyes, nose, horns & eyebrows), you’ll love creating your very own unique monster.
  • $60 per child
  • Experience is located on our 1st floor across from Sharper Image

Build your own RC

Build your very own fully-customized remote control car at our FAO Raceway! When you arrive at our raceway, head to our iPad station to start building your very own R/C from top to bottom. With countless options to choose from, there’s something for everyone here!

  • Starts at $50 per child
  • Experience is located on our 1st floor next to Iron Studios and FAO Schweetz
pit crew build your own remote control car with children
fao schwarz adoption doll with boy and girl   

FAO Schwarz Baby Doll Adoption Agency

At the FAO Adoption Agency, experience the excitement of bringing home an exclusive FAO baby doll - complete with official adoption certificate! You will get to spend time with our Adoption Specialist and select from a range of baby dolls. You can choose skin tone and hair color! Each adoption is finalized with our specialist going over the adoption certificate and requirements with the expecting parent.
  • Starts at $130 per child
  • Experience is located on our mezzanine floor

Our Adoption experience is now available online here!

Funko Monster Factory

Grab a head, torso & legs to create your very own Freddy or Monster Funko! With tons of combinations that can be created, you can let your creativity shine at the Funko Monster Factory. Bring the parts to our Funko specialist who will put them together with a special mallet!
  • Starts at $25 per Funko
  • Experience is located by the piano on our top floor
build your own funko toy station experience