Tours & Special Events at FAO Schwarz

Toy Soldier Tour

Enjoy a magical 1 hour behind-the-scenes experience hosted by a world-famous Toy Soldier in the New York City flagship. Your tour will begin prior to opening, where you'll be welcomed into the world of wonder to learn about our history, raid the FAO Schweetz Candy Bar, receive a plush FAO souvenir, and have your very own personal shopper! For pricing and booking inquiries, please contact: events@fao.com

Personal Shopping

Our personal shoppers will lead you on a breathtaking tour of the world-famous FAO Schwarz store at 30 Rockefeller Plaza, offering expertly tailored toy and gift recommendations for the children in your life. For pricing and booking inquiries, please contact: personalshopping@fao.com

Private Events

Transform our iconic Flagship at 30 Rockefeller into your very own World of Wonder for any of your special occasions such as birthdays, corporate gatherings, fundraisers, holidays, and many more! For pricing and bookings, please contact: events@fao.com