FAO Schwarz Unveils New Toy Soldier Costume in Partnership with International Supermodel Gigi Hadid
New Uniform to Debut at New York City Flagship opening on November 16
New York, NY (October 24, 2018) - FAO Schwarz has unveiled the new toy soldier costume designed by International Supermodel, Gigi Hadid as seen on The Tonight Show with Jimmy Fallon and during a private event at Bloomingdale’s 59th Street last evening in the FAO Schwarz shop-in-shop. The uniforms are an updated take on the iconic toy soldier uniform the brand is known for and will be worn at the new flagship location at 30 Rockefeller Plaza set to open on November 16, 2018. The uniforms will be worn by all of the toy soldiers at the various FAO Schwarz stores and pop-ups internationally.
“Having Gigi Hadid design our toy soldier costumes is such an honor,” said David Conn, CEO of ThreeSixty Brands, owner of the FAO Schwarz brand. “She is an icon herself and when we heard she had a personal relationship with the brand, it was only natural to work with her on such an important part of FAO Schwarz.”
Drawing from her own nostalgia of childhood visits to FAO Schwarz, the whimsical elements of the new store, and the playful components behind the brand, Gigi looked to create an international uniform that represented what is most important to her as well as the brand resulting in a very special “Medal of Honor” worn on the left breast pocket adorned with the meaningful words “CELEBRATE, WONDER, DISCOVER, SHARE, TOGETHER.”
Gigi designed two outfits that are unique interpretations of historic soldier costumes throughout the world. Aspects carried throughout both outfits include a “FAO red” double-breasted jacket with gold buttons, a black belt with a gold buckle cinching at the waist, gold epaulettes covering the shoulders, gold and red piping along the outer leg of the black pants, and gold trim covering the bottom of the coat, the high collar, as well as the sleeve. The classic hat stands 12 inches tall and is adorned with a gold medal FAO Schwarz clock-face emblem and three toy blocks, spelling out FAO, hanging from the chain chin strap.
The uniforms were custom made by Jason Ryan, Co-Founder and Chief Creative Officer of A LEADING ROLE, a luxury costume and accessory company. G. H. Mumm sparkling wine and Shake Shack were served at the private event unveiling the designs.