A world of imagination, adventure,
& wonder for everyone

The Man with a child-like wonder…

Frederick August Otto Schwarz dreamt of a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. 

His dream became a reality, and today, as the world's most iconic toy store, it has provided wonder and excitement to families for more than 150 years.

More than a toy store

A visit to FAO Schwarz is an experience unlike any other. You are at the center of the story. An adventure larger-than-life that sparks the imagination in all of us awaits every time you step through our doors. 

Over the years, we continue to create new, lasting memories for generations of children and nostalgic moments for adults alike. 

The world's most iconic toy store

Discover our flagship store in New York City

Featured collection

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FAO Schwarz Plush Large Penelope The Pup Plush Dog
FAO Schwarz Plush Large Penelope The Pup Plush Dog
Large Penelope The Pup Plush Dog
FAO Schwarz
$320.00
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FAO Schwarz Plush Medium Penelope The Pup Plush Dog
FAO Schwarz Plush Medium Penelope The Pup Plush Dog
Medium Penelope The Pup Plush Dog
FAO Schwarz
$60.00
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FAO Schwarz Music Toy Piano Dance Mat 69x31
FAO Schwarz Music Toy Piano Dance Mat 69x31
Toy Piano Dance Mat 69x31
FAO Schwarz
$45.00
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FAO Schwarz Trend Accessories Social Star Selfie Light Stand With Remote
FAO Schwarz Trend Accessories Social Star Selfie Light Stand With Remote
Social Star Selfie Light Stand With Remote
FAO Schwarz
$40.00
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FAO Schwarz Creativity Girls Glamour Purse Set
FAO Schwarz Creativity Girls Glamour Purse Set
Girls Glamour Purse Set
FAO Schwarz
$30.00
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FAO Schwarz Creativity Designer Fashion Plates Set
FAO Schwarz Creativity Designer Fashion Plates Set
Designer Fashion Plates Set
FAO Schwarz
$30.00
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FAO Schwarz Preschool 9-Piece Hand-Glazed Ceramic Tea Party Set
FAO Schwarz Preschool 9-Piece Hand-Glazed Ceramic Tea Party Set
9-Piece Hand-Glazed Ceramic Tea Party Set
FAO Schwarz
$20.00
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FAO Schwarz Preschool Wood Castle Blocks 75pcs
FAO Schwarz Preschool Wood Castle Blocks 75pcs
Wood Castle Blocks 75pcs
FAO Schwarz
$30.00