A world of imagination, adventure,
& wonder for everyone

The Man with a child-like wonder…

Frederick August Otto Schwarz dreamt of a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. 

His dream became a reality, and today, as the world's most iconic toy store, it has provided wonder and excitement to families for more than 150 years.

More than a toy store

A visit to FAO Schwarz is an experience unlike any other. You are at the center of the story. An adventure larger-than-life that sparks the imagination in all of us awaits every time you step through our doors. 

Over the years, we continue to create new, lasting memories for generations of children and nostalgic moments for adults alike. 

The world's most iconic toy store

Discover our flagship store in New York City